INTEL ULTRABOOK TREE @ CES. 2013. while at the LAB at Rockwellgroup)
DESCRIPTION
The Intel Ultrabook™ tree, developed by the LAB at Rockwell Group for Intel’s 2013 CES booth, invited visitors to contribute to an interactive canopy built from 180 Ultrabook convertibles. Visitors could create a generative design via a touch-screen app on one of eight Ultrabooks at the base of the tree and and launch their design into the canopy of Ultrabook “leaves”. The first interactive tree at CES, the installation represents the transformative, personal and inspiring nature of technology in our lives.
In addition to developing the visual concept and interaction design, the LAB created custom software to enable the 180 Ultrabooks to act as a single ultra high resolution screen, transforming each individual piece into a window into a virtual world. The interaction between the base of the tree and the canopy was enabled by Spacebrew, an open-source toolkit developed by the LAB. The tree and touch-screen applications were developed using openFrameworks, an open-source creative coding toolkit.
The Intel Ultrabook Tree was awarded the Gold Medal for Best Audience Interaction at the 2013 Event Technology Awards.
CREDITS
2LK - Physical Design Taylor Group - Fabrication, Logistics and Installation LAB at Rockwell Group - Interaction design, Software Development, Production, and
INTERACTION DESIGN TEAM
James Tichenor, Hendrik Gerrits, Brett Renfer, Adi Marom, Meghna Pathak, Keetra Dean Dixon, Lucas Vickers
Please see gallery below for some process pages and interaction design illustrations -
The image gallery below shows select excerpts from our pitch presentation for the project, for which I worked on the concept development of the physical tree, interaction ideas, composing the presentation document, research and photoshop for renders -
